Writing is one of those activities we deem inherently human. However, this may be about to change. AI-powered tools like ChatGPT and Jasper.ai are already challenging this belief, and they are getting better at generating text at lightning speed with every new update.
If youâre a content creator, you may be wary of incorporating AI tools into your work. Perhaps you donât think theyâll be helpful. Or you just donât want to change your ways.
However, AI can be a powerful helper for you. Here are the five benefits of AI writing tools that may change your mind.
What Is an AI Writing Tool, Exactly?
First things first: What is AI writing? How can AI generate text, even? In a nutshell, AI writing tools, also can be called as paper typer, are powered by natural language processing (NLP) and machine and deep learning, all of which are artificial intelligence technologies.
Hereâs a simplified explanation of how a tool like ChatGPT was created. First, the developers amassed a huge database of text data, mostly scraped off the Internet. Then, they built an algorithm that would analyze all that text data and âlearnâ to predict how likely this or that word is to appear in the text and where.
Once the program identifies a myriad of patterns during its learning, these patterns then allow it to generate copy that reads like it was produced by a human writer. Sounds like magic, but itâs just Python â and hours of programming, supervised learning, and fine-tuning the model.
The contents of training datasets may differ depending on the programâs purpose. For example, Papertyper.ai was trained on various types of essays so that the model learns how to write this or that essay type.
Here are four popular AI writing tools you can take for a test drive if you havenât yet:
â
- Papertyper.ai, an essay-generation tool;
- ChatGPT, a free multipurpose text generator;
- Jasper.ai, an AI writing tool for content marketers;
- Describely, an eCommerce copy generator.
â
Why should I use AI writing tool? It can speed up content writing, make you more productive, help you brainstorm, and even scale up your content creation efforts!
Why Use AI Tools in Your Writing Process?
While you may be wondering whether AI will take your content writing job, itâs unlikely to happen. These applications canât automate content creation fully; however, they can improve and streamline certain aspects of it.
Here are the five benefits of using AI writing tools that may convince you to add them to your workflows.
Your Copy Will Be Better
An AI writing tool doesnât just generate text â it can also help you rewrite, optimize, and proofread the copy you wrote yourself. All you need to do is specify in the prompt what exactly you want the app to do, and itâll oblige.
How does an AI writing tool detect errors and correct them? Simply speaking, it refers to its vast database of grammar and spelling rules and compares every bit of the text against them.
Letâs say you used âtheyâreâ instead of âtheirâ in a sentence. The app automatically labels every word with the part of speech it belongs to when it preprocesses the input (this is called speech or grammatical tagging). When it âseesâ that âtheyâreâ precedes a noun and not a verb ending in -ing, it detects the error and corrects it.
â
Using an AI writing tool for proofreading and rewriting purposes means you can make your copy better with a couple of clicks. Whatâs more, AI tools can help you edit your copy for clarity, conciseness, and the intended audience. All you need to do is create a detailed prompt to guide its hand!
Youâll Gain a Brainstorming Partner
Every once in a while, every content creator has to grapple with writerâs block. Perhaps you canât zero in on how to approach a specific topic. Or you struggle with coming up with topics in the first place. Or you canât find that tone of voice your ad copy would work perfectly with.
AI writing tools can come to your rescue in any of those cases; you can use them as your brainstorming buddy. For example, you can prompt AI to generate several blog post outlines for your topic and cherry-pick what works great in each of them. Or you can use it to get an instant list of topic ideas â or even several first drafts you can build upon!
â
Of course, AI canât replace human creativity. Those topic ideas, for example, donât come out of nowhere â AI just gives you a summary of similar lists and blog post topics that were in the training dataset. So, AI canât deliver an idea that no one else has thought of before.
That said, AI can help your creative juices flow in a time of need. After all, ideas rarely appear in a vacuum â you need to get inspired first.
You Can Personalize Your Copy at Scale
Consumers donât just prefer personalization â they expect it by default. So, if you donât meet their expectations in your marketing copy, you risk alienating them or simply failing to engage them with your content.
Today, however, personalization doesnât mean just pasting the userâs name into the greeting of a marketing email. It means delivering content thatâs tailored to the customerâs needs and wants before they even know what those are. It also means adapting the copy to the customerâs location, background, and brand interaction history.
This is where AI tools for content creation can be a game-changer. For one, they can help you create multiple versions of the copy for every customer segment. They can also produce content for every segment faster than humanly possible.
â
With the help of AI, you can also maximize the benefits of personalization at scale. This concept refers to analyzing individual customer data with machine learning to deliver highly relevant experiences.
AI writing tools are essential to crafting those hyper-personalized experiences. For example, they can create ad copy that hits the mark perfectly at scale within minutes, 24/7.
Youâll Get Work Done Faster & More Efficiently
AI tools can help you speed up certain parts of the content process, making you productive and helping you produce more content faster. For example, instead of spending an hour proofreading and editing a long-form blog post, you can have AI do it for you in a matter of seconds.
â
But thatâs not all. You can also get your first draft in a jiffy with the help of AI â without having to spend an hour writing it yourself.
Will it be as great as the first draft written by a master of the trade? Maybe; maybe not. It depends on the topic, amount of research it requires, and format, as well as the training dataset quality.
Regardless, an AI-generated draft will save you from doing some basic research, like looking up how computer vision works if you need to write about it. And if the generated copy is already good, polishing it off is times faster than crafting content from scratch.
As a result, AI can accelerate the time-to-market for your copy, boosting your efficiency and productivity and enabling you to keep up with the latest trends in your industry.
You Can Streamline Your SEO Efforts
Of course, the best way to snatch that number one spot in the search result rankings is to create quality content that matches readersâ intent and helps them achieve their goals. That hasnât changed with the emergence of AI writing tools.
Google decided not to go after AI-generated content. So, if you use AIâs help in crafting your content, your pages wonât get demoted because of it. Thatâs provided your copy has value for the reader and you donât try to game the system with tons of low-quality AI-generated content.
â
But how can AI help you proactively improve SEO rankings? By streamlining the creation of optimized copy, of course!
For example, you can feed your blog post draft into an AI tool and ask it to create an SEO title and description using specific keywords. That way, you wonât have to spend time on this tedious task yourself. You can even ask AI to add keywords evenly throughout your copy to optimize it.
Challenges of Using AI Writing Tools
Despite the undeniable benefits of using AI writing tools, turning to AI for help isnât without challenges. Letâs break down the two most significant ones that you should keep in mind, along with tips on overcoming them.
AI Is Only as Good as the Training Dataset
Remember that training datasets can be scraped off the Internet? Keep in mind that, while the Internet is full of engaging, informative blog posts written by experts, itâs also a cesspool.
Dataset quality will forever limit the quality of content the AI model can produce. In other words, it canât generate something better than what it was trained on.
Besides, AI canât come up with 100% fresh, original ideas that have never been trodden before. If no one has written about a specific issue from your standpoint, AI wonât be able to reflect it in the text.
AI also canât start a blog post about AirTags with a personal story about how the authorâs sister can never keep track of her car keys. AI doesnât have that human experience; so, this is where you have to step in and take over if you want to create content others can relate to.
AI Canât Tell True From False
Itâs not just ChatGPT â any NLP model to this date is prone to âhallucinationâ. This means that AI can make up statistics, places, names, and other facts. Since AI isnât alive, it doesnât have the concept of true and false â or fact-checking skills.
For example, if you ask AI to generate a blog post on developer hiring costs, the text may mention that the average time-to-hire is 34 days. But if you look for reliable stats online, you wonât find this figure. Instead, youâll see that Workable puts it at 68 days worldwide.
So, itâs up to you to fact-check the generated copy and make sure every figure, name, and fact is true.
Final Thoughts
You donât have to worry about AI taking your job if youâre a content writer. For one, AI canât deliver quality copy without any human intervention and oversight â and it wonât be able to in the foreseeable future.
Itâs not a question of AI vs. writers; rather, itâs the question of writers that use AI vs. the ones that donât. Those who adopt this technology will also reap the benefits of AI writing tools: faster turnaround, increased productivity, and supercharged creativity. And little by little, theyâll prevail over those resisting new technology.
So, donât put off introducing AI writing tools like Papertyper.ai to your content creation pipeline. You can try them for free before making a financial commitment to see how they can help you streamline your workflows.